PVR is a vehicle rental and commercial vehicle sales and lease company offering a service to customers renting the occasional vehicle and also to large fleet operators in and around Grantham. They approached Viking Signs to offer a graphic branding and livery solution for their rental fleet. Because the rental vehicles have a hard but short life in the rental operation – the graphics needed to be both hard wearing & cost effective with maximum impact. After an initial trial using a fully digital printed easy apply vinyl, PVR decided that they preferred the look of separate cut vinyl letters. We were able to offer this alternative using a shorter term use vinyl than our normal 7-10 years – and thus meet the low cost target to make the project viable. We also agreed to brand the vehicle with a ‘by Viking Signs’ logo to show how proud we are to have worked with Premier Vehicle Rentals to provide them with graphics for their fleet rentals.