Grantham has a vibrant and successful high street. Unlike many high streets in the country there is a very high level of occupancy. But it is a natural part of commerce that some businesses move out, while others move in.
There is a danger that if a high street has too many empty shops it can encourage vandalism and lead to a decline in the area. People stop visiting, sales go down and more shops fail.
Broken Window theory was developed by psychologists Wilson & Kelling. They observed that areas with grafitti or broken windows encouraged more graffiti and more vandalism. They left a car in a run down area and in less than an hour it was being stripped for parts. In another the car sat for a week untouched, before the experimenters took a sledge-hammer to the car.
The opposite is also true. By tidying up an area behaviour improves, real-estate values improve and business gets better.
Viking Signs were very pleased to be asked to support a scheme wrapping empty shops in Grantham. The scheme will help keep Grantham looking fresh, will stop the broken window’s effect and we hope to be fitting a new sign for the new occupants soon.